Sainsbury’s Classic Italian Panettone

I know I’ve been a bit quiet just recently on here…kind of been struggling for interesting Christmas stuff to talk about…still, only a week or two until the TV guides come out and I’ve got some things planned for the next couple of weeks too…so keep stopping by, there will be plenty of interest.

On that note, I thought I’d try something I’ve never had before. Panettone.

So, I said to the wife, I’ve bought some Panettone, you know, Italian fruit cake.

“Bread” she said.

“No cake” I said.

“No, it’s bread…with fruit in it.”

“No, it’s cake”.

Well…I was wrong…but it looks like cake…it does!

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So this is a big version…unusually, let’s take a look at the nutritional information:

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I can’t let it go. It’s cake. It says it.

And here it is (no it doesn’t come pre-sliced, I did that myself).

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Now, my initial thought here was disappointment, I’ll be honest. It looks under-baked to me and lacking in fruity bits.

And it does look quite a lot like fruity bread.

What does it taste like? Well, even though it’s very airy and light, it’s very stodgy and, well, like fruity bread. It’s not overly sweet and it’s quite nice all in, but I fail to understand why anyone would have this instead of a proper Christmas cake or even just a proper fruit cake.

All in all, an expensive mistake. This thing cost £5.50, which is a lot of money for a lump of sweet fruit bread.

Ah well…lesson learned!

Christmas Adverts 2017 – It’s Started!

Every year, it’s fun to see the Christmas adverts rolling out. It’s big business these days, we’re long past the day of Woolies sticking their prices on a song and dance on stage…now we have elaborate animations and productions, multi-million pound adverts purely focused on brand building rather than products. Christmas adverts are becoming a whole cottage industry, and keeping websites like this going with content for weeks on end.

So on that note…first for 2017 is:

Very.co.uk

Now, Very do seem to like these animation styled adverts at the minute, and it’s quite pleasant. But maybe I’m feeling jaded, it’s not exactly iconic is it.

Next up we have Asda…

This is obviously inspired by Charlie and the Chocolate Factory, but it’s very good. I’m not convinced the music is the right choice, but it is fun and bouncy and I wanted it to go on longer.

Now for Argos…

Feels inspired by Arthur Christmas in the set up, but it’s a good advert.

Next it’s Vodafone, with their “A Christmas Love Story” and starring Martin Freeman. This is a series of 6 adverts, not all of which appear to be on Youtube yet, so go here to watch them as a single film:

http://www.campaignlive.com/article/vodafone-a-christmas-love-story-ogilvy-mather/1448884

In all honesty, I really am not a fan of this. It’s only vaguely Christmassy, it’s incredibly cheesy and although the first one is really sweet, the rest of them are just properly meh.

And that’s all for this post…more to come over the next couple of weeks.

 

Mince Pie Reviews – November League Table Update

Figured it was worth updating the league table and because some people do miss it (it’s linked seperately either in the hamburger menu on a phone or up top on desktop).

Miles away at the top is the Fortnum & Mason pies, but it’s looking like a strong list.

For reference, the columns in order are “Year of Review, Packaging, Presentation, Filling, Taste Test and Overall Score”. The table is ordered by Overall Score, with Taste Test as a tie breaker (then Presentation then Filling and finally Packaging if all of those are equal).

No. Name YR Pa Pr Fi TT OS
1 Fortnum & Mason Traditional 2017 8 9 9 20 46
2 Tesco Finest All Butter 2016 8 8 7 18 41
2 M&S Star 2016 6 10 8 17 41
4 Aldi Specially Selected 2016 4 9 8 19 40
5 Iceland Luxury 2016 6 6 9 19 40
6 Aldi Sloe Gin Mince Tarts 2017 6 7 7 19 39
7 Sainsbury’s Taste the Difference¬†All Butter 2017 7 8 8 16 39
8 Aldi Specially Selected 2017 4 9 6 19 38
9 Iceland Luxury 2017 6 6 9 17 38
10 Coop Irresistable Luxury 2016 8 7 7 16 38
11 Lime Tree Pantry Mince Pies 2017 4 9 8 16 37
12 M&S Christmas All Butter 2016 6 5 8 17 36
13 Greggs Sweet 2016 6 6 7 17 36
14 Spar Luxury All Butter 2016 8 8 7 12 35
15 Sainsbury’s Mini Ecclefechan and Mincemeat Tarts 2017 6 9 8 10 33
16 Tesco Mince Pies 2016 9 2 4 17 32
17 Waitrose All Butter 2016 5 5 7 14 31
18 Sainsbury’s Iced Topped 2017 9 5 4 12 30
19 Sainsbury’s Deep Filled 2017 9 4 5 10 28
20 Coop Bakery Shortcrust 2016 5 1 4 10 20
21 Coop Puff Pastry 2016 6 6 1 5 18
22 Heston Spiced with Lemon 2016 3 9 3 1 16

 

Sainsbury’s Christmas Advert

Well…after M&S smashed it out of the park, Sainsbury’s are playing a different sport here. This is possibly my favourite Christmas advert for many years. Well done Sainsbury’s, I’ve been singing the song all day too.