M&S

Christmas Adverts 2017 – Continued

The Mince Pie

We already started our roundup of Christmas adverts for this year with this post: https://themincepie.co.uk/2017/11/04/christmas-adverts-2017-its-started/

That one featured Very.co.uk, Argos, Asda and Vodafone…this time, we’re kicking off with one of the biggest hitters, going in two-footed on the rest:

This advert is pretty good, light and fluffy despite it being all about a burglar. My only problem with this advert is the “Oh F**k you little bear” at the end. Pretty sure M&S need to re-edit the sound here, because WOW! I’m not the only one to hear this too, it’s all over the comments. Oh M&S, what did you do!

Next up, it’s Matalan:

I can’t help it, I like it. Maybe the music needed to be something Christmassy, but it’s everything Christmas wrapped up in an advert otherwise.

Not really much of an advertiser normally, here’s Amazon’s distinctly unChristmassy effort:

And for this update I’m going to finish on Sky Cinema…because it’s perfect (I really mean that too, for parents out there everywhere, it 100% nails it)…

Mince Pie Reviews – November League Table Update

The Mince Pie

Figured it was worth updating the league table and because some people do miss it (it’s linked seperately either in the hamburger menu on a phone or up top on desktop).

Miles away at the top is the Fortnum & Mason pies, but it’s looking like a strong list.

For reference, the columns in order are “Year of Review, Packaging, Presentation, Filling, Taste Test and Overall Score”. The table is ordered by Overall Score, with Taste Test as a tie breaker (then Presentation then Filling and finally Packaging if all of those are equal).

No. Name YR Pa Pr Fi TT OS
1 Fortnum & Mason Traditional 2017 8 9 9 20 46
2 Tesco Finest All Butter 2016 8 8 7 18 41
2 M&S Star 2016 6 10 8 17 41
4 Aldi Specially Selected 2016 4 9 8 19 40
5 Iceland Luxury 2016 6 6 9 19 40
6 Aldi Sloe Gin Mince Tarts 2017 6 7 7 19 39
7 Sainsbury’s Taste the Difference All Butter 2017 7 8 8 16 39
8 Aldi Specially Selected 2017 4 9 6 19 38
9 Iceland Luxury 2017 6 6 9 17 38
10 Coop Irresistable Luxury 2016 8 7 7 16 38
11 Lime Tree Pantry Mince Pies 2017 4 9 8 16 37
12 M&S Christmas All Butter 2016 6 5 8 17 36
13 Greggs Sweet 2016 6 6 7 17 36
14 Spar Luxury All Butter 2016 8 8 7 12 35
15 Sainsbury’s Mini Ecclefechan and Mincemeat Tarts 2017 6 9 8 10 33
16 Tesco Mince Pies 2016 9 2 4 17 32
17 Waitrose All Butter 2016 5 5 7 14 31
18 Sainsbury’s Iced Topped 2017 9 5 4 12 30
19 Sainsbury’s Deep Filled 2017 9 4 5 10 28
20 Coop Bakery Shortcrust 2016 5 1 4 10 20
21 Coop Puff Pastry 2016 6 6 1 5 18
22 Heston Spiced with Lemon 2016 3 9 3 1 16