Every year, it’s fun to see the Christmas adverts rolling out. It’s big business these days, we’re long past the day of Woolies sticking their prices on a song and dance on stage…now we have elaborate animations and productions, multi-million pound adverts purely focused on brand building rather than products. Christmas adverts are becoming a whole cottage industry, and keeping websites like this going with content for weeks on end.

So on that note…first for 2017 is:

Very.co.uk

Now, Very do seem to like these animation styled adverts at the minute, and it’s quite pleasant. But maybe I’m feeling jaded, it’s not exactly iconic is it.

Next up we have Asda…

This is obviously inspired by Charlie and the Chocolate Factory, but it’s very good. I’m not convinced the music is the right choice, but it is fun and bouncy and I wanted it to go on longer.

Now for Argos…

Feels inspired by Arthur Christmas in the set up, but it’s a good advert.

Next it’s Vodafone, with their “A Christmas Love Story” and starring Martin Freeman. This is a series of 6 adverts, not all of which appear to be on Youtube yet, so go here to watch them as a single film:

http://www.campaignlive.com/article/vodafone-a-christmas-love-story-ogilvy-mather/1448884

In all honesty, I really am not a fan of this. It’s only vaguely Christmassy, it’s incredibly cheesy and although the first one is really sweet, the rest of them are just properly meh.

And that’s all for this post…more to come over the next couple of weeks.