Tesco always seem middle of the road to me. Seem to upset some certain kinds of folk every year for reason, probably deliberately. All publicity is good publicity right?
Anyway, this year they’re mostly shouting about the home delivery stuff and you know what? It works!
This advert is one of my favourites this year, and I think it’s been a good year too! The music choice is great, I really love the Back to the Future nods and it almost all really works well. I do wish they’d have dropped the Downing Street bit personally, but at least it stays nicely neutral.